4 Trends That Will Shape App Monetization in 2018
This week, we’re excited to share a guest blog from Tapjoy’s own Ben Chen, GM & VP of Developer Relations. Ben shares with us his thoughts on the four key trends that will shape the world of app monetization this year, including innovation in UA, the shift to mediation 2.0, and the continued rise of value exchange advertising. If there is one constant in the world of app monetization, it is that nothing is constant. Ever since Apple launched in-app purchases with iOS 3.0 in 2009, developers’ monetization strategies have been in a state of steady evolution. New technologies come and go. Consumer preferences change. Regulations appear. Knowing that change is always around the corner is practically the only thing developers can rely on when setting their monetization strategies. This year figures to be no different. As the App Store enters its tenth year, app monetization is certainly more mature and sophisticated than ever, but at the same time it continues to rapidly