How much does it cost to maintain an app?
“Why do I have to keep paying after my app is published?” This question comes up fairly often in our support channel, and we thought it'd be a good idea to talk about how much apps cost to maintain, once they're live in app stores, as well as what you get in return for your recurring monthly payment when you build your mobile app with us. Publication isn't the end of the story for your app. A hundred thousand downloads aren't the end of the story, either. Your app is a living thing, and downloads aren't enough. You're after Daily Active Users, or DAU. That's people who install your app, and keep coming back. Your Daily Active Users will expect regular updates, or they'll simply uninstall your app. Mobile App Maintenance Costs In short, every app has an ongoing maintenance cost once it's published - no matter who builds it. Our monthly pricing plans make it easier for you to predict how much your app will cost over time. Once your app is publis