Change Management: The Key to Successful Digital Transformations
Companies of all types and sizes are investing heavily in the digitization of their business models. Driven by the changing consumer expectations that B2C digital juggernauts like Uber, Netflix and Amazon have created, many companies are investing in reimagining their business. To achieve relevance in what is being called the Fourth Industrial Revolution — the convergence of offline and digital, mobile, artificial intelligence, social and cloud — companies must be more customer focused, agile, lean and interactive. Any digital transformation includes the following core ingredients: Strategy — aligning vision, customer experience, processes, and technology. User-Centered Design — mobile first and personalized. Agility in Delivery — iterative and adaptable. Integration of Software, Platforms, and Technology — choosing environments and products that harmonize. Data, Analytics and Insights — a constant feedback loop. Product Design Mindset in Execution — minimal viabl