Big Data & Data Mining: two interlinked concepts with operational distinctions
Big Data Analytics Big Data, as the name suggests, refers to a huge volume of data that may be structured, semi-structured or unstructured. This data can be procured from diverse sources and then analyzed with a view to obtain relevant and essential insights from it. It is a rather complex procedure as it involves a great volume of data, the source of which is often uncertain. Moreover, it may not always be available in a uniform, structured manner. Big data analytics is an essential discipline closely linked to business development. With the help of Big Data analytics, businesses are able to determine certain factors that may directly affect their profits, consumers, strategies and products. One of the most significant aspects of Big Data analysis is that more often than not, it is linked to marketing exercises. Determining consumer preferences, recognizing patterns, making relevant and timely correlations among the vast amounts of data and drawing predictive conclusions is where