Rethink your business for digital age
Every business began before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers’s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world like Hokuapps . You can take a look about Hokuapps Review . Britannica understood that customers’ behaviors were changing dramatically with the adoption of new technologies. Rather than trying to defend its old business model, the company’s leaders sought to understand the needs of its core customers—home users and educational institutions, increasingly in the K–12 markets. Britannica experimented with various