2018 FIFA World Cup and Why It’s Important for Mobile app Developers
If you’ve been in mobile development for a while, then you’re certainly aware that the mobile market is seasonal and events-oriented, whether it’s holidays, movie premieres or sporting events. People are extremely active on these specific dates and they simply like the associated content. If you follow big events, you’re aware of the 2018 FIFA World Cup starting on June 14th. And some of you are probably prepared for it. But, if not — you still have time. So what does this event actually bring to game and mobile developers? The answer is simple — it brings traffic, A LOT of traffic. #WC 2018 is trending on stores right now, which means that there are a lot of potential free users who would love to play your game or install your app, and the only thing you need to do is to make that app and do a proper ASO . Quality is a key, so make sure your app fits the majority of devices with no obvious bugs, and that it doesn’t crash and or have ads on every step. Ad annoyance chases users away